The majority of my experience has come from running a financial services marketing organization that I own. Although we're doing $40M in annual sales today, it wasn't always peaches and cream. In fact just a few years after starting, things were so bad that I almost gave up. 

What changed my mind?  It may sound funny, but in the stodgy world of insurance and financial services, the majority of people are still relying on outdated forms of marketing (direct mail, radio, referrals, etc). So when we first decided to start digging into digital marketing it was a whole new frontier. As excited as I was to start, I spent tens-of-thousands of dollars advertising on the wrong platform with the wrong message to the wrong audience.  Then something changed...  Although I would consider myself an intuitive person, I decided to stop listening to myself and invest in education from the kind of people who were already killing it with digital marketing.

Having learned from the best and brightest in the world of digital marketing, I've created some of the highest converting digital marketing programs in our industry. I have even been referred to as "the best digital marketer in financial services." 

So what does my experience have to do with your business? The tools and techniques most people teach have everything to do with lead generation. That's great for many businesses, but what if you sell face to face? What if your product is a service? The power of Anadomy training is that it's equally as effective whether you're advertising for a physical product as it is if your product is a service. Often times when coaching I tell people my gift is "Selling the Appointment" - making an intangible feel real and desirable. 

As my business continues to grow, my ability to consult one-on-one decreases. Anadomy is my attempt to download what hundreds of thousands spent on coaching and facebook advertising has taught me, so you can apply it to your own business.