This section serves as the foundation for everything that follows. With this laser-focused approach to YOUR audience, the implementation of your campaign strategy will be amplified!

Knowing the right way to structure the three essential elements of a great ad campaign before you even build them will keep you from making mistakes and save you thousands of dollars on failed ads. In this section you'll learn the basics of high-converting ad campaigns and how to skip the expensive learning curve.

The Facebook advertising toolset can look straightforward, but mastering the various ad options, campaign objectives, bidding strategies and retargeting features can seperate a winning campaign from a loser all by itself. In this section, you will learn the best way to set up new campaigns, test results, measure performance, and truly generate high-quality leads on-demand.

Creating a great Facebook ad campaign is HARD WORK. I wish I could tell you otherwise, but that's just a simple part of the process. The good news is there are so many great tools that make putting a good campaign together much easier (and better). In this bonus section, I show you the tools I like to use, how to use them, and how to get the professional look you need without paying much (if anything) for it.